Hoda Helmi started as a team of one inside Corteva Agriscience — a $17.4B agricultural company with 21,500 employees across 110 countries — and built an AI and decision-science practice that now shapes how the enterprise makes its most consequential ...
Key takeaways, frameworks, and tactical insights from this episode.
Hoda Helmi started as a team of one inside Corteva Agriscience — a $17.4B agricultural company with 21,500 employees across 110 countries — and built an AI and decision-science practice that now shapes how the enterprise makes its most consequential decisions. She didn't start with a data platform or an AI lab. She started with one decision and built outward.
She introduces the “digital decision twin” — a living model of enterprise decisions, constraints, and possible futures — and explains why starting with the decision (not the data) is the fastest path to measurable value. Along the way, she shares the Name, Fame, Same, Aim, Game framework for introducing yourself and your work, the franchise model for scaling small teams inside large organizations, and why asking the right questions beats knowing all the answers.
What
• Why decisions — not data or tools — are the true leverage point for scaling teams
• How to build a digital decision twin that models enterprise decisions and constraints
• The Name, Fame, Same, Aim, Game framework for introducing yourself and your work
• Why starting with one consequential decision beats building a massive platform
• How to balance operating model structure with team flexibility and innovation
Links:
• Small Team Big Scale Podcast
Subscribe to Small Team Big Scale: scalebrate.com/podcast
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